Let’s face it, trying to think outside the box to drum up footfall in your store can sometimes lead to falling back into the same old, same old trap – the ‘clearance sale’ or ‘seasonal sale’. Over the last few months, I’ve noticed something interesting happening in the furniture retail space, with some retailers not only thinking outside the box, but blowing …
The summer is here and as a furniture store owner perhaps this is the time of year where footfall dwindles as consumers turn their attention to holidays rather than home investments. That being said, there will be some out there that have decided to stay put or even some holiday makers that get drawn into a new piece of furniture – if …
A retail promotion in your store or across your business can be in a number of forms, offering a number of different options for customers to be enticed and, of course, part with cash. However, what type of promotions work well within the furnishings industry? Are you even running any promotions? Or if you already do this, how effective are they and …
When it comes to digital marketing, being able to track a campaign can provide critical data, as well as capture customers. There are two main things to consider when tracking. Firstly, are you doing it? And secondly, are you doing it right? So, for external campaigns, things like a newsletter, social channel or any other source where web traffic can find your …
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