Artificial Intelligence (AI) is a growing tech trend within the furnishing space. From imagery and text to enhancing the customer experience, AI is proving to be a powerful tool for furniture and bed retailers. Over the last year or so, Big Furniture Group has reported on some companies adopting AI, some providers of different AI tools and also how the AI landscape …
Last month we explored the top five benefits of text marketing and why your business needs to get in on the SMS act. For those that missed it, we looked at the vast reach text marketing serves up, how it boosts conversion rates, the cost being low, maintaining in control and why it’s a valuable business tool. This month continues the conversation …
Text or SMS Marketing has quickly become one of the most effective tools when reaching your customers. Whether it’s to promote a sales event, update on an order or follow up after a service, sending a text is a direct way to engage with your audience. In fact, ad spending in the SMS Advertising market in the UK is forecasted to reach …
Have you ever wondered what your customers are asking search engines? Or perhaps you’ve hit a wall where you don’t know how to find the most popular questions being searched? Either way, there is a solution that can help, and it’s free to take advantage of. Have you ever heard of AnswerThePublic? Yes – wonderful – you’re probably already a pro at …
For any business, knowing your audience is vital when creating, implementing and reviewing a marketing strategy. In today’s digital world, being savvy on the vast number of tools at your disposable is also key. One such tool, and a free one at that, is Google Trends. If you are already using the platform, then hats off to you, but if not, this …
It’s that time of year again where bed and mattress retailers kick off month-long promotions to raise awareness about sleep, wellness and products all focussed around beds. National Bed Month plays a key role in the calendar for retailers to engage with consumers on another level rather than just a standard sale period. Backed by the National Bed Federation (NBF), the organisation …
Beds, Sleep, Recycling, Poetry, Skipping… March is full of opportunity Read More »
With 2025 firmly underway and a number of trade shows already under your belts for product inspiration for your businesses, now is the right time to reassess, amend or start from scratch on your plans for the year ahead. With this in mind, we explore what you could consider when making small or big improvements to your retail business, as well as …
With the Christmas trading period and 2024 now a distant memory, the focus shifts to the year ahead. This month, we explore five New Year’s Resolutions to consider to give your business a starting boost to 2025. 1 – Be Positive It’s a challenging market out there. The cost-of-living crisis is squeezing disposable incomes and consumers are looking for the best deal …
The festive season is upon us and it provides the perfect opportunity to engage further with your local community and customers. There will be shoppers searching for items of furnishings to cater for guests over the Christmas period, whether that’s a new dining set, sofa bed or even a sofa itself. So, with the Christmas season now in full swing, here are …
This month, Black Friday takes place on Friday 29 November 2024, followed by Cyber Monday on 2 December 2024. In last month’s blog, we explored why taking advantage of the promotional period can be worthwhile as well as the use of text marketing to further boost engagement and sales. In keeping with the Black Friday theme, we take a look at what …
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