If you’re reading this then you’re most likely an independent furniture or bed retailer that either has one or multiple stores, as well as an online presence. In previous blogs you may remember such topics of the importance of a website refresh and also why enhancing the instore experience are both key when securing the all-important sale. Online must reflect instore and …
When it comes to topic of scammers, there are plenty of pitfalls that businesses can fall into. From authorised push payment (APP) – or bank transfer – scams, where fraudsters are pretending to be someone else, such as a trusted organisation like your bank or HMRC, to invoice scams – where someone would pretend to be from one of your suppliers, scammers …
It’s no secret that modern day shoppers are becoming savvier, and stricter, when it comes to spending. In the furniture and beds sector, this behaviour is more present than others, with big ticket purchases often providing a dilemma for prospective buyers. Some may know what they are looking for and will pop into a store to try before they buy, while others …
In today’s trade, many consumers digest information from their fingertips, click of a mouse and the never-ending scroll. Within the furnishings industry, the traditional buying journey of bricks and mortar stores still thrives, but holding its hand as an equal partner is its digital sibling. For furniture and bed retailers in the trade, investing in your physical presence is key to attracting …
This time last year we focused our blog all about National Bed Month and how to put sleep under the spotlight. The National Bed Federation (NBF) provides helpful tips and resources for bed and mattress retailers looking to take advantage of the month-long awareness campaign, which can in turn help boost bed sales too. More on this year’s theme a little later. …
If there is one thing us humans can’t seem to live without, it’s our mobile phones. From browsing social media, online shopping and listening to music to answering work emails or sending the traditional text or making a call, the power that these handheld machines yield is truly powerful. And they can be even more so from a marketing perspective too. That’s …
January always seems like a month of new ideas, fresh approaches and reflection on past experiences. With that in mind, this month takes a look at why an important element of your business needs extra attention when it comes to payment protection. In the digital world we all operate in, the threat of cybercrime, online fraud or even human error is very …
The festive season is upon us and it provides the perfect opportunity to engage further with your local community and customers. There will be shoppers searching for items of furnishings to cater for guests over the Christmas period, whether that’s a new dining set, sofa bed or even a sofa itself, there is one final opportunity to secure some sales before the …
Last month we explored some early Black Friday tips ahead of the promotional period, as well as why it’s still a sale to get involved in. This month, with Black Friday taking place on 24 November 2023, and its sister sales day being Cyber Monday, set for 27 November 2023, we take a look at what some retailers are doing. To kick …
What is the furnishing industry doing for Black Friday? Read More »
Next month has date in the diary where savvy shoppers are looking for the best deals across multiple categories, including home furnishings. I’m sure you are well aware of Black Friday, which takes place on 24 November 2023, and its sister sales day being Cyber Monday, set for 27 November 2023. As the title of this month’s blog questions, are you promoting …
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