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For any business, knowing your audience is vital when creating, implementing and reviewing a marketing strategy. In today’s digital world, being savvy on the vast number of tools at your disposable is

It’s that time of year again where bed and mattress retailers kick off month-long promotions to raise awareness about sleep, wellness and products all focussed around beds. National Bed Month plays a

With 2025 firmly underway and a number of trade shows already under your belts for product inspiration for your businesses, now is the right time to reassess, amend or start from scratch

With the Christmas trading period and 2024 now a distant memory, the focus shifts to the year ahead. This month, we explore five New Year’s Resolutions to consider to give your business

The festive season is upon us and it provides the perfect opportunity to engage further with your local community and customers. There will be shoppers searching for items of furnishings to cater

This month, Black Friday takes place on Friday 29 November 2024, followed by Cyber Monday on 2 December 2024. In last month’s blog, we explored why taking advantage of the promotional period

Next month sees the return of Black Friday, the frenzied shopping period where savvy consumers are on the hunt for the best deals and slashed prices. This year, Black Friday takes place

The theme of this month’s blog may be obvious in that surely every business owner or manager knows the finer details behind their respective business. In some cases, data-crunching can be second

Back in July 2022 we covered the basics with Search Engine Optimisation (SEO) and how to utilise free tools to get started. Just over two years later, we thought it would be

If you’re reading this then you’re most likely an independent furniture or bed retailer that either has one or multiple stores, as well as an online presence. In previous blogs you may

When it comes to topic of scammers, there are plenty of pitfalls that businesses can fall into. From authorised push payment (APP) – or bank transfer – scams, where fraudsters are pretending

It’s no secret that modern day shoppers are becoming savvier, and stricter, when it comes to spending. In the furniture and beds sector, this behaviour is more present than others, with big

In today’s trade, many consumers digest information from their fingertips, click of a mouse and the never-ending scroll. Within the furnishings industry, the traditional buying journey of bricks and mortar stores still

This time last year we focused our blog all about National Bed Month and how to put sleep under the spotlight. The National Bed Federation (NBF) provides helpful tips and resources for

If there is one thing us humans can’t seem to live without, it’s our mobile phones. From browsing social media, online shopping and listening to music to answering work emails or sending

January always seems like a month of new ideas, fresh approaches and reflection on past experiences. With that in mind, this month takes a look at why an important element of your

The festive season is upon us and it provides the perfect opportunity to engage further with your local community and customers. There will be shoppers searching for items of furnishings to cater

Last month we explored some early Black Friday tips ahead of the promotional period, as well as why it’s still a sale to get involved in. This month, with Black Friday taking

Next month has date in the diary where savvy shoppers are looking for the best deals across multiple categories, including home furnishings. I’m sure you are well aware of Black Friday, which

Let’s face it, trying to think outside the box to drum up footfall in your store can sometimes lead to falling back into the same old, same old trap – the ‘clearance

The summer is here and as a furniture store owner perhaps this is the time of year where footfall dwindles as consumers turn their attention to holidays rather than home investments. That

A retail promotion in your store or across your business can be in a number of forms, offering a number of different options for customers to be enticed and, of course, part

When it comes to digital marketing, being able to track a campaign can provide critical data, as well as capture customers. There are two main things to consider when tracking. Firstly, are

Contact Us Last month we covered why implementing a live chat function on your website can be a beneficial tool to help communicate with customers and bring your customer service….