This month, Black Friday takes place on Friday 29 November 2024, followed by Cyber Monday on 2 December 2024. In last month’s blog, we explored why taking advantage of the promotional period can be worthwhile as well as the use of text marketing to further boost engagement and sales. In keeping with the Black Friday theme, we take a look at what …
Next month sees the return of Black Friday, the frenzied shopping period where savvy consumers are on the hunt for the best deals and slashed prices. This year, Black Friday takes place on Friday 29 November 2024, followed by Cyber Monday on 2 December 2024. In this month’s blog, we’re going to take a look at the numbers behind the event, what …
The theme of this month’s blog may be obvious in that surely every business owner or manager knows the finer details behind their respective business. In some cases, data-crunching can be second nature and, dare I say it, a hobby, whereas for others it can be a consistent minefield to navigate, and often extremely time consuming. This may tend to actually getting-to-grips …
Back in July 2022 we covered the basics with Search Engine Optimisation (SEO) and how to utilise free tools to get started. Just over two years later, we thought it would be worth diving into the topic once more. Your business may be at the top of its SEO game – hats off if so, or, perhaps you’ve struggled for time to …
If you’re reading this then you’re most likely an independent furniture or bed retailer that either has one or multiple stores, as well as an online presence. In previous blogs you may remember such topics of the importance of a website refresh and also why enhancing the instore experience are both key when securing the all-important sale. Online must reflect instore and …
When it comes to topic of scammers, there are plenty of pitfalls that businesses can fall into. From authorised push payment (APP) – or bank transfer – scams, where fraudsters are pretending to be someone else, such as a trusted organisation like your bank or HMRC, to invoice scams – where someone would pretend to be from one of your suppliers, scammers …
It’s no secret that modern day shoppers are becoming savvier, and stricter, when it comes to spending. In the furniture and beds sector, this behaviour is more present than others, with big ticket purchases often providing a dilemma for prospective buyers. Some may know what they are looking for and will pop into a store to try before they buy, while others …
In today’s trade, many consumers digest information from their fingertips, click of a mouse and the never-ending scroll. Within the furnishings industry, the traditional buying journey of bricks and mortar stores still thrives, but holding its hand as an equal partner is its digital sibling. For furniture and bed retailers in the trade, investing in your physical presence is key to attracting …
This time last year we focused our blog all about National Bed Month and how to put sleep under the spotlight. The National Bed Federation (NBF) provides helpful tips and resources for bed and mattress retailers looking to take advantage of the month-long awareness campaign, which can in turn help boost bed sales too. More on this year’s theme a little later. …
If there is one thing us humans can’t seem to live without, it’s our mobile phones. From browsing social media, online shopping and listening to music to answering work emails or sending the traditional text or making a call, the power that these handheld machines yield is truly powerful. And they can be even more so from a marketing perspective too. That’s …
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