For any business, knowing your audience is vital when creating, implementing and reviewing a marketing strategy. In today’s digital world, being savvy on the vast number of tools at your disposable is also key. One such tool, and a free one at that, is Google Trends. If you are already using the platform, then hats off to you, but if not, this …
It’s that time of year again where bed and mattress retailers kick off month-long promotions to raise awareness about sleep, wellness and products all focussed around beds. National Bed Month plays a key role in the calendar for retailers to engage with consumers on another level rather than just a standard sale period. Backed by the National Bed Federation (NBF), the organisation …
Beds, Sleep, Recycling, Poetry, Skipping… March is full of opportunity Read More »
With 2025 firmly underway and a number of trade shows already under your belts for product inspiration for your businesses, now is the right time to reassess, amend or start from scratch on your plans for the year ahead. With this in mind, we explore what you could consider when making small or big improvements to your retail business, as well as …
With the Christmas trading period and 2024 now a distant memory, the focus shifts to the year ahead. This month, we explore five New Year’s Resolutions to consider to give your business a starting boost to 2025. 1 – Be Positive It’s a challenging market out there. The cost-of-living crisis is squeezing disposable incomes and consumers are looking for the best deal …
The festive season is upon us and it provides the perfect opportunity to engage further with your local community and customers. There will be shoppers searching for items of furnishings to cater for guests over the Christmas period, whether that’s a new dining set, sofa bed or even a sofa itself. So, with the Christmas season now in full swing, here are …
This month, Black Friday takes place on Friday 29 November 2024, followed by Cyber Monday on 2 December 2024. In last month’s blog, we explored why taking advantage of the promotional period can be worthwhile as well as the use of text marketing to further boost engagement and sales. In keeping with the Black Friday theme, we take a look at what …
Next month sees the return of Black Friday, the frenzied shopping period where savvy consumers are on the hunt for the best deals and slashed prices. This year, Black Friday takes place on Friday 29 November 2024, followed by Cyber Monday on 2 December 2024. In this month’s blog, we’re going to take a look at the numbers behind the event, what …
The theme of this month’s blog may be obvious in that surely every business owner or manager knows the finer details behind their respective business. In some cases, data-crunching can be second nature and, dare I say it, a hobby, whereas for others it can be a consistent minefield to navigate, and often extremely time consuming. This may tend to actually getting-to-grips …
Back in July 2022 we covered the basics with Search Engine Optimisation (SEO) and how to utilise free tools to get started. Just over two years later, we thought it would be worth diving into the topic once more. Your business may be at the top of its SEO game – hats off if so, or, perhaps you’ve struggled for time to …
If you’re reading this then you’re most likely an independent furniture or bed retailer that either has one or multiple stores, as well as an online presence. In previous blogs you may remember such topics of the importance of a website refresh and also why enhancing the instore experience are both key when securing the all-important sale. Online must reflect instore and …
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